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WALLY OLINS IS WORKING AIMING TO DEVELOP LITHUANIA'S ECONOMIC IMAGE

Updated 2008-11-12

The Lithuanian Development Agency (LDA) has hired Wally Olins, one of the world’s leading branding gurus, and his team Saffron Brand Consultants to help develop Lithuania's attractive economic image in foreign markets.

Wally Olins and Jeremy Hildreth (Head of place branding, Olins’ assistant) last week visited Vilnius to collect material for documents and meet with the country's top-ranking officials and business representatives.

The consultants are working aiming to develop the country economic image strategy for 2009-2014, a detailed plan of Lithuanian economic image strategy 2009-2011 communication tools and communication guidelines for 2012-2014 by the start of next year.

Tel. +1 613 567 54 58
E-mail amb.ca@urm.lt
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